Zoning Board Grants Wire Belt Co. a Sign Variance

The Zoning Board of Adjustment granted a variance to Wire Belt Co. of America, 154 Harvey Road, for a request that a sign on the building be moved to another spot on the building. That would in essence put two signs where only one is allowed.

“The property is on a corner lot at Harvey Road and Technology Drive,” said Tim Sullivan of Barlow Signs, who represented the petitioner. “By rights, the site is allowed two wall signs, because they have two frontages that total 100 square feet. What we’re seeking this evening is relief basically from the sign that would be installed on the Technology Drive side. That’s the rear of their property.”
He said the Technology Drive side of the building was an employee and vendor entrance and parking lot and did not face a frontage.

“What we’re seeking is to be able to take the set of letters that would be on the Technology Drive end and swap them to the other end of the building facing the parking lot, identifying the entrance of the property from the parking lot side,” Sullivan said.

The entrance to the building is from the south, where they were seeking to put the second set of letters,
“The other set of letters would be facing the Harvey Road side. Our goal is to identify that main entrance into the property. They have a free standing sign which they have no intention of moving, which is farther down the property,” Sullivan said.

Sullivan said Wire Built has been a good neighbor in town and that the letters total 62 square feet, where 100 square feet is allowed. Board member Neil Dunn asked if the sign would be illuminated and Sullivan said it would. Dunn asked how bright the sign would be and Sullivan said that backlit “halo” style lighting would be used to illuminate the opaque lettering.

Board member Larry O’Sullivan asked if the sign would be in lieu of the sign in the back and Sullivan said that was correct. Board Chairman James Smith asked if there were any other signs on the building; there are no others.

Deliberations included the color and style of the lighting. Code Enforcement Officer Richard Canuel said that if it were too bright, it would obscure the lettering and defeat the purpose of the sign.
Smith asked Canuel if the sign had been reviewed by the planning board and Canuel said it had not.
Dunn asked if the signs would be illuminated all night and Sullivan said they would, as the business operated three shifts. Board member Jay Hooley made a motion to grant the variance and it passed unanimously.

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